The Week: Advertising News - TV mulls product placement

Media companies and broadcasters have signed a code of conduct for product placement, in anticipation of a loosening of regulations.

The Government is currently consulting on a European Directive that would allow limited product placement on TV. The agreement, signed by ITV and Pact, the industry body representing media companies, would result in a logo being displayed at the beginning and end of a programme containing product placement and after ad breaks. Also, the programme's producer would gain jurisdiction over the number and frequency of product placements.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).