The Week: Advertising news - Virgin to promote mobiles

For the first time since rebranding from NTL in 2007, Virgin Media is to advertise its mobile phones on TV with a new 60-second ad by Rainey Kelly Campbell Roalfe/Y&R. The ads, which will run throughout July, promote the benefits of the mobile internet by transporting a man into a world of films, music and games.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).