The Week: Advertising news - VisitBritain seeks ad cash

VisitBritain is seeking to launch a new promotional campaign to increase tourism to the UK and is urging the Government to release funding to support it.

Following a sharp decline in tourism to the UK, the body has already planned a £6.5 million campaign to promote the UK as a holiday destination to visitors from the US and Europe in April, but it requires additional funding to launch the campaign earlier.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).