The Week: Advertising news - W&K unveils Cravendale

Wieden & Kennedy has created a new ad for Cravendale, continuing its theme of animated toys in bizarre situations. The spot features an aggressive bull, which visits a milk bar. After drinking the place dry, the cow is plunged into the "Cravendale purity room", emerging as a gentler character. To view the ad, visit brandrepublic.com/campaign.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).