The Week: Advertising reviews - BBH wins first-aid account

St John Ambulance, the first-aid charity, has appointed Bartle Bogle Hegarty to handle its advertising account. The charity began approaching agencies in May with a brief to modernise its image and raise its profile in the UK ahead of the 2012 Olympics in London. The incumbent on the business was Feel.

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1 Why creative people have lost their way

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).