The Week: Advertising reviews - CST wins Douwe Egberts

Chick Smith Trott has won the £4 million Douwe Egberts account.

The agency, which pitched alongside Cubo, its sister agency, beat VCCP and Albion to the account. A campaign will launch before Christmas. The coffee range, which is owned by Sara Lee, kicked off a pitch through the AAR in June. It was looking for a single agency to handle its above- and below-the-line accounts. Before this, the company did not have an agency of record for either discipline.

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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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