The Week: Advertising Reviews - Karmarama to handle LV=

Nationwide Building Society has appointed Karmarama to handle advertising for its partnership with LV=, the Liverpool Victoria friendly society, after a three-way pitch.

The agency will create direct response advertising across the car, travel and small business insurance sectors, as a result of a six-year deal that will see LV= providing insurance for Nationwide in those markets. A TV and print campaign to promote the venture will launch in January. Karmarama beat Tangible Financial and Designate Communications, the incumbent agencies on Nationwide and LV=, to win the business.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content


Five steps to smashing that interview


Future favours the brave