The Week: Advertising reviews - RKCR scoops Warburtons

Warburtons, the UK baking company, has awarded its £10 million ad business to Rainey Kelly Campbell Roalfe/Y&R after a final pitch against Delaney Lund Knox Warren. Bartle Bogle Hegarty, the incumbent, did not repitch. The agency's recent work, portraying the brand as "Britain's favourite baker", was named a Campaign top Turkey of 2008.


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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).