The Week: Advertising Reviews - Saatchis to regain Toyota

Saatchi & Saatchi is set to land the European advertising business for the main Toyota brand just two years after the Japanese car manufacturer began handing some of the business to CHI & Partners.

CHI, which was handed the business in July 2007 in a shock blow to Saatchis, will no longer work on the Toyota brand but will retain the advertising and online business for the Lexus marque. Contracts have yet to be finalised, but it is understood that the realignment will see Saatchis work on all pan-European advertising for Toyota, including the UK account, on which the brand spends around £25 million a year.


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