The Week: Advertising reviews - VisitScotland calls pitch

VisitScotland has called a pitch for its £3 million ad account.

The national tourism agency is looking for a marketing agency to create campaigns in long-haul markets, including the US, Australia, Canada and New Zealand, to encourage people to holiday in Scotland. The three-year contract includes marketing (creative and below-the-line activity), media planning, event marketing and online marketing services.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).