The Week: Advertising Reviews - Yoplait moves to Publicis

Yoplait has moved its UK advertising account out of McCann Erickson and will now split the business between Publicis' UK and French offices.

The network is already an incumbent on the business in a number of European markets. The decision follows news that Yoplait is restructuring its UK business by scrapping the marketing director's role and bringing it under the control of Stephane Dalyac, Yoplait France's sales and marketing director.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).