The Week: Agency news - Mook lands DoH business

The Department of Health has appointed Mook to create a digital campaign to raise awareness of the cervical cancer vaccine.

Mook, the digital arm of Nitro, won the business after a three-way pitch against undisclosed agencies. It will develop a campaign to raise awareness of the human papilloma virus vaccination programme for 12- and 13-year-old girls. The campaign, which breaks this autumn, will involve online advertising and social networking and will run alongside an above-the-line campaign by Abbott Mead Vickers BBDO.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).