The Week: Agency news - Mook lands DoH business

The Department of Health has appointed Mook to create a digital campaign to raise awareness of the cervical cancer vaccine.

Mook, the digital arm of Nitro, won the business after a three-way pitch against undisclosed agencies. It will develop a campaign to raise awareness of the human papilloma virus vaccination programme for 12- and 13-year-old girls. The campaign, which breaks this autumn, will involve online advertising and social networking and will run alongside an above-the-line campaign by Abbott Mead Vickers BBDO.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).