With a fraction of the money divvied up by Bill Gates and Warren Buffett, Sir Martin Sorrell could transform the Third World. And through advertising alone. So here's my suggestions for the Sorrell Foundation. Posters in all the benighted areas of the world that read: "You're crap and it's all your fault." In bomb craters in Sadr City, they'd read: "If you were Lutherans, this would be an Ikea." And in Palestine, it would be: "If you'd spent as much time working as you did wandering the streets shouting, you could buy Israel by now."
Rory Sutherland, www.brandrepublic.com/blogs
WATER VERSUS OASIS
I'm not sure what to say about Mother's Oasis ads. Trying to position a drink full of sweeteners as a water substitute is a little strange. Would you get away with positioning Pepsi Max as a substitute for water? I doubt it, yet that's what the campaign seems to be heading towards.
HOW TO BLAG ... PLANNING
A guide to planning from an anonymous poster:
1) Disagree with what the last person said. Whatever it is.
2) Talk with utter conviction, despite what you have to say being nothing more than ill-informed and opinion based on personal taste.
3) Wear glasses.
4) Say "digital" a lot.
5) Always say something in a meeting. Preferably "digital".
6) Steeple your hands when someone else talks.
7) "Win" arguments in meetings by talking louder and for a longer time than the person you disagree with.