To get into advertising, I sent £5 notes as bribes to ten London agencies, figuring they'd feel humbled into replying to my letter in order to return the cash of an impoverished student. It worked. I got ten replies, nine fivers back (the cheeky gits at Arc kept my fiver!) and a work placement at WCRS.
Jonathan Rigby, http://adgrads.blogspot.com
CHOICE BREEDS CONTEMPT
Just after my second year at university, a bunch of friends and I planned to go on holiday together. We had about £25 each to spend, so our decision was gloriously simple. We could go and charter a large boat on the Norfolk Broads, or we could do nothing at all. So we chartered a boat and all enjoyed what was one of the best holidays it is possible to imagine. Unexpectedly, most of that party from 1986 are still friends. Even more unexpectedly, most of them are really quite rich. And yet we don't go on holiday together at all. The reason is what economists would call rich-asshole syndrome. That with increasing wealth comes increasing choice. And with increasing choice comes increasing pickiness. Take brands such as Sky, Coca-Cola, McDonald's, Tesco, easyJet, Ford, Birds Eye. These magnificent, popularising brands seem to create an opposition that takes the shape of an unholy alliance between a particular kind of leftist and a particular kind of snob.
Rory Sutherland, www.brandrepublic.com/blogs.