The Week: The best of

"Integrated is like the Holy Grail now. If you do something average in that (category), you will do well, but if you do a brilliant ad in traditional media, you are not going to do well. There's a slight snobbery going on." - Jeremy Craigen talks to at last week's D&AD Awards

"Would people bother to watch or send this around online? I think it needs to be more extreme and funnier to work as a viral. It feels like a TV ad that's a little too long rather than a online ad." - Ad cruncher on VCCP's latest "anti-binge-drinking" viral

"Understanding what makes a TV ad memorable is miles away from what will improve the open rate on the fifth installment of a monthly e-mail campaign. Getting people under one roof is a fine idea, but expecting marketers or creatives or planners to be expert in branding, digital, direct mail, PR and production is to create an agency of mediocrity." - John Baker on TBWA's rebadging as Media Arts

"My first encounter with a planner was at BMP in the 70s. He said to the kids (in a focus group): 'Now, do you watch any of these shows on television?' One said: 'Yeah, we watch all of them. Except Star Trek, UFO and Thunderbirds.' The planner raised an eyebrow. He said: 'So, does this mean that speculation about some vague technological future has no place in your everyday lives?' The little kid said: 'No, they ain't on no more.'" - Dave Trott, Trott goes on and on and on.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).