The Week: Brand news - Aon signs £80m shirt deal

Manchester United has signed a four-year shirt sponsorship deal with the US insurance giant Aon, worth approximately £80 million.

The deal, which will come into effect at the beginning of the 2010/11 season, will see Aon pay the football club a basic £20 million per year, as well as paying commission for the sale of insurance policies to Manchester United fans. Manchester United has been searching for a shirt sponsor since the beginning of this year, when the current sponsor, AIG, stated that it would be unable to renew its £20 million-per-year contract.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).