The drinks group Diageo, which was in the process of legal action against Sainsbury's over the supermarket's branding for its summertime drink Pitchers, has dropped the proceedings. Diageo claimed Pitchers was significantly similar to its Pimm's brand, but Sainsbury's has agreed to change the colour of the drink's orange-and-gold labelling.
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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).