The Week: Brand News - Domino's ads lift sales

Domino's Pizza UK and Ireland has attributed a 10.8 per cent rise in like-for-like sales for the 13 weeks to 27 September to its latest marketing push.

The company increased its advertising budget to £20 million earlier this year in a bid to attract consumers keen to save money by eating at home. It has released a series of TV ads, and sponsored a number of high-profile TV programmes, such as Britain's Got Talent.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).