The Week: Brand News - Drinks giants urge support

SABMiller and Diageo, two of the world's biggest drinks producers, have called for the alcohol industry to make more of a contribution to the development of government initiatives that aim to tackle alcohol misuse. The companies have warned that the Government needs co-operation from producers and retailers to help combat the problem.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).