The Week: Brand News - Eateries in health pledge

The fast-food chains Burger King, McDonald's, Subway and Wimpy have committed to make their products healthier in support of the Food Standards Agency's efforts to make eating out of home better for consumers.

All the companies reported reduced salt levels across core menu items, while Wimpy rolled out calorie labelling nationwide and KFC launched lower salt versions of its Crispy Strips and Boneless Bites. Saturated fat reductions will be addressed by the companies in 2010.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).