The Week: Brand news - Green scheme launched

The Carbon Trust, a government-funded body that advises companies on carbon-emission reduction, is launching an accreditation scheme for organisations that actively reduce their carbon emissions, rather than relying on offsets.

Several companies, including Morrisons, B&Q and Trinity Mirror, have already signed up. The accreditation, which will be available globally, is offered to companies that can prove they have reduced their carbon emissions year on year.

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1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).