The Week: Brand News - Pizza Hut to slash TV spend

Pizza Hut is to cut its TV budget by a third and has launched a new brand campaign in a bid to move away from its fast-food restaurant image. The chain spends about 90 per cent of its ad budget on TV, but will now divert a significant part into radio, press, outdoor and online.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).