The Week: City News - The Mission snaps up Story

The Mission Marketing Group has acquired the Edinburgh-based marketing agency Story for up to £13.5 million.

It will pay an initial £6.9 million in cash and shares, a possible deferred consideration of £200,000, followed by a payment of up to £6.4 million in March 2011. Story specialises in direct response and digital advertising, and employs around 30 staff, all of whom will join The Mission.

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