Pernod Ricard has bought the Vin & Spirit Group, the owner of Absolut Vodka, for EUR5.63 million from the Swedish government after a four-month auction that also included the Swedish private equity company EQT and Future Brands, which distributes Absolut in the US.
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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).