The Week: City news - TNS and GfK agree merger

TNS has agreed terms for a merger with its German market research rival GfK, after rejecting bids from WPP Group.

Under the terms of the deal, TNS will offer 11.74 new shares for each GfK share and both companies will own 50 per cent of the combined business.

The new company, which will be called GfK-TNS, will be the world's second-largest market research firm after Nielsen, with offices in 111 countries. The merger is expected to create cost savings of around £76 million by the end of the third full year following the completion of the deal.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).