The Week: COI prepares to kick off £30m direct marketing review

COI is preparing to review its £30 million direct marketing creative roster after kicking off a separate tender process for a new supplier framework covering operational services such as data and e-mail.

Direct agencies are on alert for the announcement, which is expected to come within weeks.

COI last reviewed its direct marketing framework in 2005 when it appointed 23 agencies to the roster, including Chemistry, CMW, EHS Brann, Kitcatt Nohr Alexander Shaw, OgilvyOne and Rapp.

The operational framework review will select suppliers across contact centre (live and automated); data services; e-mail; face to face (field and experiential); mailing house and fulfilment services; digital personalised print and direct marketing consultancy.

Suppliers have been given a deadline of 10 February to register their interest. The new framework is expected to be in place by the end of September.

The review will be handled by Marc Michaels, COI's director of direct and relationship marketing.


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