The agency won the account after a pitch against Rainey Kelly Campbell Roalfe/Y&R, handled by the AAR. TBWA\London and Fallon, the incumbent on the UK account since October 2007, pulled out of the process at an earlier stage, having made it on to an initial shortlist.
The pitch attracted controversy after it was revealed that all agencies had been asked to sign a non-disclosure agreement that included an intellectual property rights waiver.
DDB was already the incumbent on Budweiser's Ireland account, and also handles the global business.
The agency recently produced a campaign for the brand, called "lyrics", which was shot from a moving train as it travelled through Chicago.