The Week: Digital reviews - 192.com makes search hire

The Search Works has been appointed by 192.com to handle its search marketing account after a three-way pitch.

The agency will aim to drive traffic to the website's people search function, including its subscription electoral roll service, by reviewing 192.com's search editorial and through keyword purchase. Last week, the agency lost the search business for moneysupermarket.com and travelsupermarket.com to Efficient Frontier.

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