The Search Works has been appointed by Auto Trader to handle search-engine optimisation, as part of a £15 million marketing offensive. The agency won the account from the Aegis-owned digital media agency Diffiniti, which will still handle online brand activity. As part of the brief, The Search Works will develop an Auto Trader "Top Trumps" card game.
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TBWA\London has brought on Sara Tate as chief executive as the agency rounds off its new management line-up.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).