The Week: Digital Reviews - Auto Trader in search hire

The Search Works has been appointed by Auto Trader to handle search-engine optimisation, as part of a £15 million marketing offensive. The agency won the account from the Aegis-owned digital media agency Diffiniti, which will still handle online brand activity. As part of the brief, The Search Works will develop an Auto Trader "Top Trumps" card game.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).