The Week: Digital Reviews - CMW lands Wispa account

Cadbury has appointed CMW (formerly Clark McKay & Walpole) to the digital account for Wispa following a three-way pitch.

The agency beat Dare and Iris to the business and will create a communications campaign ahead of the Wispa relaunch later this year. The campaign will also include above-the-line elements.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).