The Week: Digital Reviews - Crayon scoops British Gas

British Gas has appointed the interactive agency Crayon to create digital advertising for its "generation green" initiative, after a pitch against the fellow roster agencies OgilvyOne and LBi, the incumbent. "Generation green" launched in May 2008 and rewards schools for activities that help reduce the burden on the environment.

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1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).