The Week: Digital Reviews - McCann picks up Shreddies

Nestle's Cereal Partners has picked McCann Erickson to handle digital advertising for its Shreddies brand after a pitch against two undisclosed agencies.

McCann Erickson will now be briefed to create a digital campaign based around the "knitting nanas" TV work that it introduced two years ago. The campaign will launch in March.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).