The Week: Digital Reviews - Mirada nets Britvic mobile

Britvic has appointed Mirada to handle its mobile advertising account.

The company will work closely with its existing agencies to create mobile-based campaigns that will allow consumers to interact with Britvic brands such as Tango and Robinsons. Mobile solutions for on-pack promotions will develop beyond traditional "text-to-win" campaigns to include mobile games and scratchcards.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).