The Week: Digital reviews - Mothercare appoints Inbox

Mothercare and the Early Learning Centre have handed the digital agency Inbox an eCRM brief after a four-way pitch against undisclosed agencies. The companies want to establish a co-branded e-newsletter targeting parents at key stages of their child's development to build brand engagement, drive response rates and increase propensity to buy.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).