The Week: Digtal Reviews - Profero to handle DOH brief

COI is understood to have handed Profero a brief to carry out the digital element of the Department of Health's anti-obesity drive.

Expected to break early next year, the integrated campaign will provide general health messages for parents, with information tailored to those most at risk. In May, M&C Saatchi was appointed to handle the advertising element of the campaign, which aims to reduce the proportion of overweight and obese children to the levels recorded in 2000 by 2020.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content