The Week: DM reviews - EDF Energy appoints AIS

EDF Energy has appointed Archibald Ingall Stretton to handle its consolidated UK direct and digital account after a final pitch against Euro RSCG KLP and the incumbent MBA.

Tullo Marshall Warren and Proximity, the other incumbent on the account, were knocked out at an earlier stage. AIS will now devise activity to promote EDF's status as the tier-one sustainability partner of the London 2012 Olympic Games.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).