The Week: DM reviews - EDF Energy appoints AIS

EDF Energy has appointed Archibald Ingall Stretton to handle its consolidated UK direct and digital account after a final pitch against Euro RSCG KLP and the incumbent MBA.

Tullo Marshall Warren and Proximity, the other incumbent on the account, were knocked out at an earlier stage. AIS will now devise activity to promote EDF's status as the tier-one sustainability partner of the London 2012 Olympic Games.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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