The Week: DM reviews - EDF Energy appoints AIS

EDF Energy has appointed Archibald Ingall Stretton to handle its consolidated UK direct and digital account after a final pitch against Euro RSCG KLP and the incumbent MBA.

Tullo Marshall Warren and Proximity, the other incumbent on the account, were knocked out at an earlier stage. AIS will now devise activity to promote EDF's status as the tier-one sustainability partner of the London 2012 Olympic Games.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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