The Week: DM reviews - EDF Energy appoints AIS

EDF Energy has appointed Archibald Ingall Stretton to handle its consolidated UK direct and digital account after a final pitch against Euro RSCG KLP and the incumbent MBA.

Tullo Marshall Warren and Proximity, the other incumbent on the account, were knocked out at an earlier stage. AIS will now devise activity to promote EDF's status as the tier-one sustainability partner of the London 2012 Olympic Games.

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BBH deputy ECD Caroline Pay exits
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1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

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