The Week: DM Reviews - Geronimo secures ING task

Geronimo has won the £4 million ING Direct direct marketing account following a pitch against Archibald Ingall Stretton, Clark McKay & Walpole and the incumbent, Targetbase.

The agency has been briefed to increase engagement and bring DM in line with the online bank's "Feels good" campaign, created by Beattie McGuinness Bungay, which won the advertising account earlier this year. The pitch was handled by the AAR.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).