The Week: Fallon wins shoot-out for £3.5m UK Budweiser business

Fallon has scooped the £3.5 million UK Budweiser advertising account following a final shoot-out against the incumbent, DDB London.

Anheuser-Busch called a review of the account in July, shortlisting Euro RSCG London and the fellow incumbent Rainey Kelly Campbell Roalfe/Y&R alongside the two finalists.

The account review was run by the Budweiser UK marketing manager, Vicki Kipling.

The process marked the first time the UK office of the US-based brewing giant was afforded the freedom to appoint its own agency.

Historically, DDB, Anheuser-Busch's global network agency, has handled most campaigns, although RKCR/Y&R had created work for Budweiser's sponsorship deals since joining the roster in 2004.

A spokeswoman for Budweiser denied a decision had been made, and said that a statement about the review would be released on Friday. Fallon and DDB London declined to comment.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).