The Week: Grey London scoops five's £5m advertising account

Five has appointed Grey London to handle its £5 million ad account, in the run-up to a refresh of its core channel five and digital channel five US this autumn. The account moved out of VCCP, the incumbent for the past two years, without a pitch.

In April, VCCP was involved in the repositioning of fiver, five's digital spin-off channel aimed at women. Five had aimed to refresh all of the channels in its portfolio earlier this year, but changes to its management team delayed the process.

Carl Ratcliff, the head of brand strategy and marketing at five, said: "Grey has a very open culture which puts the client right at the heart of the creative process. We're not just going to get great creative work, but the right creative work."

David Patton, the chief executive of Grey UK Group, added: "We are building a collaborative and ideas-focused business and the relationship with five is a huge step towards making that a reality."

Five's media arrangements remain with Vizeum.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).