The Week: Home Office adspend rises to £13.7m despite clampdown

The Home Office increased its adspend by 46 per cent to £13.7 million in 2006/2007, despite a recent Whitehall clampdown on ad budgets, according to figures released to the House of Commons.

The figure is the body's highest spend for five years, and represents a substantial increase on the £9.4 million spent in 2005/2006. The Identity and Passport Service, one of its agencies, also spent a further £1 million in 2006/2007.

Two new campaigns have been largely responsible for the rise: a national push to tackle binge-drinking, part of the Government's "respect" drive against anti-social behaviour, and a campaign to enlist Police Community Support Officers.

The budget increase comes despite pressure being applied across Whitehall to clamp down on adspend. High-spending departments, including the Department of Health, the Department of Work and Pensions and the Department for Education and Skills, have been forced to trim their budgets in recent years.

A Home Office spokeswoman said that the total spend was still less than 1 per cent of the overall Home Office budget.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).