The Week: I-Q - The Internet Question - Is Cadbury's "airport trucks" any good?

It's a visual treat and will go down well with the viewing public. I'm sure it will create a similar buzz to "gorilla" - Jonathan Keane

They thought the track was the most important thing and neglected the visual. It just doesn't have the YouTube factor - Warren Paull

Am I the only one who was hoping the gorilla was driving the little truck? - Candace Kuss

I've got a feeling it will be more of a visual feast on TV - so judgment reserved for now. The concept is as random as "gorilla", but I wanted a pay-off. I wanted to see the little truck win - Gellan Watt

There is none of the charm or wit of the previous film. My two biggest gripes are the choice of soundtrack and the fact that the film shows drivers in the trucks. It would have been more charming had it been left to our imagination as to whether the vehicles were being driven, or had taken it upon themselves to race - Under Employed

It initially struck me as a Honda advert. It bored me - Cara Swindell

The Godfather Part II this ain't. Foolish Fallon, you've given us the ad equivalent of Grease 2 - illogical, lacking in style with an overzealous soundtrack - Sarah Johnson

Campaign i-Qs

Post your views at

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).