That might change, but the gold Lions given to online and DM creatives in the past decade have watered down the value of a Lion. Cannes should have remained an imitation of the film Cannes. Corny, over-rated, but at least a real contest between ads that can be compared on merit. - Piet Miller
Is it really so easy to win a cyber Lion when your competition is any one of 15 million people in Brazil who can apply a great idea to a budget of over £10,000, rather than being any one of those 4,000 people worldwide who can attach a great idea to a film budget of $1 million-plus? What matters is that the festival is interesting. If it weren't for the ambient/outdoor/cyber/direct/design, I'd stay home and watch the winners' reel from the comfort of my own chair. It isn't Cannes I question, it's those other time-wasting, money-grubbing events. - Rory Sutherland
Cannes is probably a waste of money, but while some entries are boring, there are those that break the boundaries, especially in awards in newer markets. If Cannes was only for TVCs, it wouldn't really be particularly exciting. It's nice to watch TVCs with budgets in the millions, but, really, is this as creative as we can get in 2008? - Michael Trenerry.
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