The Week: i-Q - The Internet Question - What did you think of the ads in the Champions League?

ITV1 creamed an extra £1 million in ad revenue on the back of the final going into extra time, taking its total on the night up to £10 million. Advertisers paid £200,000 for a 30-second spot during ITV1's ad breaks, but did they make the most of their costly outlay? - BR Team

My prize would go to Ford for being first in the break and for looking like a Honda ad. - Kevin Mclean

I think the Nike ad was pretty reasonable, but my sense of right and wrong will never allow me to say anything remotely connected with Guy Ritchie is any good. So I can't. It was rubbish. - Kevin Whitlock

The Nike spot was even better than watching John Terry cry. Nice Ford ad, too. - Mark Smith

I really liked the Audi ad. The Nike one is good, but after seeing the full version online, it's not the same. - Simon K

The Nike ad is very good, but, weirdly, looks like a computer game - Arsene Wenger looks oddly flat and 2-D and the stadiums look lo-res. The Ford ad is an oddity, but, being relatively quiet, contrasted against the noise of the match. Don't remember the Heineken ad. Maybe I was too busy laughing at Drogba being sent off. - Richard Hayter

- Campaign i-Qs. Post your views at www.brandrepublic.com/campaign.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).