The Week: i-Q - The Internet Question - What do you think of Lowe's split with Stella?

Wow. That's a big one. If Mother picks up the whole account, it will be huge for it. But it's not known for handling "premium" brands, so it will be interesting to see what it comes up with. - Richard Hayter

"And what of the woman who stands by her fella, despite all the bruises brought on by the Stella?" - David Pearce

Mother is doing a good job with Boots and seems to have taken No7 to a higher (premium) place. Agreed, it will be interesting to see what it does differently. - Anton Reyniers

Has Lowe actually got anything left to resign? All it's done for a while now is the odd poster. Hasn't InBev long since farmed the bulk of the work out to other agencies? - Roger OThornhill

The "good folk" at InBev have been consistently running this one-time great brand into the dump bin over several years with their misguided discounted pricing and no-added- brand-value marketing.

They have chucked out tennis, launched a nonsense 4 per cent brand substitute and now drop the one agency that understood the brand.

InBev is my number one nomination for the "consistent, sustained marketing ineffectiveness award". - John Billett

- Campaign i-Qs. Post your views at

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