The Week: i-Q - Web chat about ... CHI's Christmas ad for Argos

I don't get it ... I want that service! That ad makes me not want to go to Argos! - Emilien Anglada

So if I buy my Christmas presents from Argos they come in a dented box and I have to do all the wrapping up? Or I can shop elsewhere and receive quality customer service and a free giftwrapping service? Decisions, decisions. - Oliver Gandy

Loving the mad wrapping experience that is supposed to be derided. - Charlie Robertson

How did they get this so wrong??? - Ronnie Blogsville

Go to Argos, get a catalogue, search through it, fill out a form, queue, pay, queue while watching numbers on a screen, get a box thrust at you. Or go to a shop, touch the product, get it wrapped, pay, go. You'd hope someone in the sign-off process for this campaign thought "Hmm, doesn't this make Argos look crap?" - Paul Cackett

Have a feeling this highlights a truth that isn't a truth for some people. If you're the kind of person who likes paying through the nose for all the extras, you're not likely to go near Argos anyway. So this ad targets the kind of people who want bargains and no frills, which clearly some of us do. Just because an ad polarises does not make it ineffective. - Oliver Caporn

It's an ad for Argos, but doesn't say very much about Argos. Fundamentally flawed? Maybe. A waste of money? Probably. - Richard Hayter.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).