The Week: i-Q - Web chat about ... The new Halifax ad

I loved Howard, but this is brilliant on so many levels. - Gellan Watt

Good change of direction. - Daniel Brown

Better than the old ones. - Elliott H

For a second, I'm sure I saw Howard straining with a foot on his head in the first pyramid sequence. - Reddick

Hmmmm ... this is a bit like a couple of old Halifax ads from the 90s when people formed themselves into house-shaped pyramids. The differences are a) they were customers, not staff and b) this ad is for banking, not for mortgages. I wonder why they're not promoting mortgages anymore ...? - Dominic Mills

I know Halifax did it first, but this lots-of-people-making-stuff [idea] has been done to death. - Andrew Chapman

So sick of 'crowd' ads and the jangly guitar sounds - very 2007. Let's move on. - Richard Hayter

If anyone could get away with still doing crowd ads, it's Halifax. Good work. - Daniel Brown

Feels like I've seen it before ... - Ad Cruncher

After God knows how much production budget, we end up with a fiver for being a valued customer. No thanks. I guess Howard is probably dancing on ice - let's face it, the rest of us are. Thin ice. - Peter Lynex-Hopkins

It makes me want to saw my own head off. - Sue Turner.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).