The Week: i-Q - Web chat about ... The new Sony Bravia ad

Lots of 'theatre' in the direction and great music makes it worth a watch. - Richard Hayter

After reading how this was being made a few months back, I was excited to see the results. I'm not sure I should've been. - Ashley Brown

There's a major flaw in this ad that Fallon has chosen to ignore. The zoetrope image of Kaka is, by its very nature, not smooth at all. - Gabriel Miller

'Meh, meh, meh, but a zoetrope isn't actually smooth.' It's exactly this type of whiny, hypercritical and literal response that kills good work, most commonly from clients. The ad is a symbol of product performance. It's poetic licence, not an exact representation. The Bravia advertising has succeeded in making demand for Bravia more inelastic. They have created a brand that holds as much value in the consumer psyche as real product performance. - Stu Park

The timelapse 'making of' video on YouTube and the mobile footage uploaded during the filming two months ago make the whole thing feel a bit more clever/amazing, I think. - Ben Southgate

As much as I like the concept, the art direction is wrong for the product. - Julian Esposito

Why doesn't everyone just admit they're a bit gutted they didn't do it? - Anton Reyniers

- Post your views at www.brandrepublic.com/campaign

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).