The Week: i-Q - Web chat about ... the new Waitrose Christmas ad

As far as festive ads go, this is pretty classy. - Andrew Chapman

Quality. - Daniel Shearman

I have to say this might end up being one of my favourite Christmas ads. They captured the emotions that everyone goes through during this season. Well done! - Nes Sahinkaya

I thought Christmas was supposed to be fun! This looks like a bloody funeral, not a celebration. - Peter Lynex-Hopkins

Beautifully shot but rather dull. - Richard Hayter

It's well-shot and I'm pretty stoked they avoided using some dumbass celebrity. The journey concept has yet to be done this year, so thumbs up for doing something different. - Alex Goldberg

Lovely ... got to be the best Chrimbo ad this year. - Amsterdamaged

I agree, beautifully shot; but the soundtrack, the pace ... the story actually screams something rather depressing to me. I love the Christmas spirit but am rather of the mind that home at Christmas just isn't possible for loads of people and, frankly, this ad made me a bit sad. - Sefton

Nicely done - it says Waitrose to me and good to see that they had the courage to include someone with a military connection. - Walter Denny

- Post your views at www.brandrepublic.com/campaign.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).