The Week: Initiative loses £215m Johnson & Johnson media to Carat

IPG's Initiative has lost the £215 million Johnson & Johnson media business in Europe to Aegis' Carat, following a global review of the healthcare brand's $3 billion (£1.48 billion) account.

Carat takes the media account in Europe, the Middle East and Africa; Universal McCann retains North America and expands its role; OMD is appointed to Latin America; and OMD and Universal McCann share the account across Asia. Naked will share the communications planning account in North America with IPG's Sandbox.

The business, which is worth £37 million in the UK, includes advertising for brands including Johnson's Baby Lotion, Neutrogena and Roc.

J&J has split its communications planning and media planning and buying accounts as a result of the review, and now aims to place communications planning at "the centre" of its strategy.

J&J called the review in March to structure and consolidate its global media and brand communications after it bought the Pfizer healthcare business in October 2006 for $16.6 billion.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).